The Business Model Canvas

In one of our meetings, our professor in our CSRGOVE class, instructed us to make a business model presentation for a fictitious company which is said to be a rival of Nestle, while at the same time considering a problem which involves CSR. The problem is that the company’s waste management is no longer reaching federal standards. They would have to purchase a new plant to keep up with these standards. However, this would mean additional expenses.

So, my group and I brainstormed and we agreed on the business model shown below.

We decided to use ice cream as our value proposition for we wanted to keep it simple and also because Nestle is well known to produce ice cream so it’ll be quite logical to use ice cream as well.

Regarding our cost structure, we decided to purchase the new plant and even if it may be considered a cost at first, we also found it as a long term investment for this will help not only the company but the environment and the rest of the stakeholders as well.

Our customer relations would include advertisements which would feature our part in helping the community and the environment. This is so that our market would be encouraged to buy our products knowing that at the same time, they're also able to help others.

The modes of distribution of our goods to the customers would include eco-trikes (which are basically just tricycles powered by pedalling) , convenience store, sari-sari stores, and grocery markets).

Our target market would be the B, C, and D classes, ages 5 - 18. We also stated that it is open to other age segments because there may be some people older than 18 who would want to buy our products for it makes them feel nostalgic and they may want to relive the moments they had when they were young.

Courtesy of Google Images

At the end of our presentation, Sir Patrick Aure told us that we had great ideas and we presented it well. However, there was a flaw in the model. He said that having sari-sari stores as a channel may not be that good for it would cause expenses for the community's electricity(freezers) to rise.

This activity made me realize that business operations go through a lot of processes and every action may affect the company's stockholders. So, I learned that in making decisions, one must thoroughly consider the welfare of everyone involved and try his/her best to minimize damage.